Experiences and Lessons from Centro Don Bosco

As a communicator for the Catholic youth group at Centro Don Bosco, my role was to attract young people aged 15 to 18 to the EJE group in Pérez Zeledón, Costa Rica. Through managing EJE’s Instagram account, I had the opportunity to connect with this audience and encourage their participation in our activities. In this article, I’ll share some of the most important lessons I learned during my time in this role, as well as the significant experiences that shaped my approach to digital communication.

1. Connecting with Youth: The primary goal in managing EJE’s Instagram account was to attract young people aged 15 to 18 to the group. To achieve this, it was crucial to understand what motivated them and what type of content resonated with them. Posting photos from our weekly follow-ups, infographics about mental health, and motivational quotes proved effective in connecting with our audience and maintaining their interest.

2. Highlighting Significant Events: During my time managing the account, there was one event in particular that stood out: the EJE spiritual retreat held on August 19th and 20th. This retreat was a significant project for me, as it was my last project before leaving to study in the United States. By promoting this event on Instagram, we were able to generate excitement and participation among the young people in our community.

3. Overcoming Challenges: One challenge I faced was creating religious content for youth. However, I learned that by understanding their interests and concerns, I could adapt the message to resonate with them. Instead of simply presenting doctrine, we focused on topics relevant to young people, such as mental health and personal motivation.

4. Measuring Success: To measure success on Instagram, I used metrics such as audience engagement and growth in the number of followers. Additionally, I utilized tools like Canva for creating visual content and Buffer for scheduling posts, allowing me to maintain a consistent presence on the platform.

5. Lessons Learned: One of the most important lessons I learned was the importance of taking the time to understand the audience. While it can be challenging to engage young people, I discovered that by showing empathy and adapting our approach, we could create a space where they felt heard and understood.

Conclusion: Managing EJE’s Instagram account was an enriching experience that taught me the importance of authentic and audience-centered communication. Through creating relevant content and promoting significant events, we were able to connect with young people and encourage their participation in our community. By continuing to apply these lessons, I hope to contribute to the growth and development of similar initiatives in the future.

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