Unifying Chapter Brand Identity to Attract Corporate Sponsorships
Project Context
ALPFA (Association of Latino Professionals For America) required a cohesive, professional branding strategy for their local chapter. The goal was to respect heritage while establishing a high-end corporate presence to secure sponsorships and partner collaboration.
The core challenge
The chapter struggled with fragmented marketing across different platforms, leading to inconsistent sponsor presentations and member outreach. They needed a clean brand ecosystem and a standardized template system.
What This Work Improved
Helped attract new corporate sponsors in the initial season using the co-designed pitch decks.
Improved member registration via unified visual branding and consistent social media layouts.
Established a standard design manual to simplify asset creation for chapter officers.
Project Showcase & Deliverables
ALPFA - Corporate Brand Identity System
ALPFA - Professional Event Promotion Platform
ALPFA - Event Layout and Strategic Digital Funnel
ALPFA - Instagram Feed & Social Media Grid Curation
Walkthrough & Video Overview
ALPFA - Live Event Creative Campaign Video
ALPFA - Special Guest and Strategic Partner Engagement Video
ALPFA - Event Recap & Executive Highlight Reel
Delivered Assets & Systems
The concrete artifacts co-designed and delivered to the client during this strategic engagement.
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