ALPFA - Corporate Brand Identity System
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Brand Identity & Strategy

Unifying Chapter Brand Identity to Attract Corporate Sponsorships

Client / OrganizationALPFA
Professional RoleLead Brand Strategist & Designer
StatusCompleted & Delivered

Project Context

ALPFA (Association of Latino Professionals For America) required a cohesive, professional branding strategy for their local chapter. The goal was to respect heritage while establishing a high-end corporate presence to secure sponsorships and partner collaboration.

The core challenge

The chapter struggled with fragmented marketing across different platforms, leading to inconsistent sponsor presentations and member outreach. They needed a clean brand ecosystem and a standardized template system.

What This Work Improved

Helped attract new corporate sponsors in the initial season using the co-designed pitch decks.

Improved member registration via unified visual branding and consistent social media layouts.

Established a standard design manual to simplify asset creation for chapter officers.

Project Showcase & Deliverables

ALPFA - Corporate Brand Identity System
ALPFA - Corporate Brand Identity System
ALPFA - Professional Event Promotion Platform
ALPFA - Professional Event Promotion Platform
ALPFA - Event Layout and Strategic Digital Funnel
ALPFA - Event Layout and Strategic Digital Funnel
ALPFA - Instagram Feed & Social Media Grid Curation
ALPFA - Instagram Feed & Social Media Grid Curation

Walkthrough & Video Overview

ALPFA - Live Event Creative Campaign Video

ALPFA - Special Guest and Strategic Partner Engagement Video

ALPFA - Event Recap & Executive Highlight Reel

Collaborate

Let’s build your brand presence together.

Contact Andrea to discuss the business problem, the desired outcome, and the right level of strategic support.

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