Selected Case Studies

Selected Work & Case Studies

Real strategic solutions built around clearer positioning, consistent visual systems, and stronger professional communication.

Each case study documents the business or organizational context, the communication problem, Andrea's role, the deliverables, and the practical improvements that followed. The goal is to show the thinking behind the work, not just the finished visuals, so you can see how brand strategy, messaging, and design decisions connect.

Andrea Naranjo Portfolio (3)
Brand Identity and StrategyCase 01
ALPFA

Building a Chapter Brand From Zero to 80+ Members

Co-founded ALPFA's Elmhurst chapter and built its entire brand system from scratch. 80+ members in 12 months, starting from zero.

Selected deliverables

  • Full brand identity system and brand book
  • Multilingual (English/Spanish) communications guide
  • Sponsorship pitch decks and partnership outreach materials
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Sigma Lambda Gamma - Recruitment Campaign Creative Direction
Digital Marketing & CampaignsCase 02
Sigma Lambda Gamma

Vibrant Recruitment Campaign & Cultural Positioning

Designing an energetic, high-impact recruitment campaign that aligns local energy with national brand excellence.

Selected deliverables

  • Recruitment Visual Identity & Style System
  • Social Campaign Graphics & Motion Promos
  • Community Relations & Informational Booklet
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Brand Strategy & Editorial DesignCase 03
Panhellenic Association

Unified Council Communications & Digital Catalog

Clarifying values and streamlining communications for multiple organizations under a single, cohesive council visual standard.

Selected deliverables

  • Unified Council Style Guidelines
  • 120-Page Digital Recruitment Catalog & Handbook
  • Prospective Member Communications Toolkit
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Data Storytelling & PresentationCase 04
Extern / PwC

Turning Analysis Into a Story People Remember

A 4-week remote externship in data storytelling: presentation scripts, speaker notes, and visualizations that turn raw findings into narratives non-technical audiences remember.

Selected deliverables

  • Presentation scripts structured as narratives: context, tension in the data, recommendation
  • Full speaker notes for each presentation
  • Data visualizations designed to make the key takeaway obvious at a glance
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Ecommerce & Brand BuildingCase 05
Sweet Stones

$7.1K in Revenue: Building a DTC Jewelry Brand Solo at 14

Founded and ran a direct-to-consumer gemstone bracelet brand from age 14 to 18, generating ~$7,100 in lifetime revenue across two WordPress storefronts with zero team.

Selected deliverables

  • Two fully configured WooCommerce storefronts (Costa Rica + US)
  • Instagram content system with Buffer scheduling, targeting crystal healing audiences
  • Meta ads campaigns on a $5-10/day micro-budget for seasonal pushes
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