Building a Chapter Brand From Zero to 80+ Members
Project Context
ALPFA Elmhurst started with no brand, no audience, and no templates. As co-founder and Director of Marketing, I built the chapter's entire brand foundation from scratch: a full identity system, brand book, multilingual communications guide, sponsorship pitch decks, social design system, chapter website, and the @alpfa_eu Instagram presence.
The core challenge
A brand-new student organization had to earn credibility with two very different audiences at once: students deciding where to spend their time, and corporate sponsors deciding where to spend their money. Everything had to look established from day one, in both English and Spanish, with no existing assets to build on.
What This Work Improved
Grew the chapter from zero to 80+ members in 12 months
Flagship events drew 40+ students and 20+ corporate professionals
Built a 3-person marketing operation with a steady content cadence
Sponsorship decks supported partnership outreach, including Ally around the national convention
Earned ALPFA Chicago recognition and an invitation to present the playbook to regional chapters
@alpfa_eu grew to 920 followers as the chapter's main channel
Let’s build your brand presence together.
Contact Andrea to discuss the business problem, the desired outcome, and the right level of strategic support.
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