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Brand Strategy & Editorial Design

Unified Council Communications & Digital Catalog

Client / OrganizationPanhellenic Association
Professional RoleBrand Consultant & Editorial Designer
StatusCompleted & Delivered

Project Context

The Panhellenic Council manages communications for multiple distinct collegiate organizations. They required a unified voice and a comprehensive digital publication to guide prospective members through the recruitment process clearly.

The core challenge

Each member organization possessed distinct visual languages, leading to clutter and confusion for new students. The council needed an overarching, editorial-style guide that unified their values without overshadowing individual chapters.

What This Work Improved

Delivered a digital catalog with clear formatting and a refined aesthetic.

Unified the communication of core values across participating chapters.

Created a comprehensive layout that answered prospective candidate questions directly.

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