$7.1K in Revenue: Building a DTC Jewelry Brand Solo at 14
Project Context
In October 2020, at 14 years old, I launched Sweet Stones, a DTC brand selling handmade gemstone bracelets from Pérez Zeledón, Costa Rica. I ran two WordPress storefronts: sweetstones.co for the Costa Rica market and sweetstones.shop for US buyers. Every function was mine: product creation, photography, copywriting, Instagram strategy and content, Meta ads, fulfillment, and customer service. On social, I targeted audiences interested in crystal healing properties, making each stone's metaphysical benefits a core part of the content and selling angle.
The core challenge
Build a profitable ecommerce brand as a teenager with no team, no agency, and a micro-budget, competing for attention on Instagram while handling every operational function solo, from making the bracelets by hand to shipping international orders.
What This Work Improved
Generated ~$7,100 USD lifetime revenue (verified business records, 2023-2025)
Peak month (Dec 2023) hit ~$1,085 on a $5-10/day ad budget
Built a self-sustaining business that funded my own spending as a teen
Learned the full DTC loop: product, content, paid, fulfillment, retention
Let’s build your brand presence together.
Contact Andrea to discuss the business problem, the desired outcome, and the right level of strategic support.
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